W for 5Ws and 1H

During one of our classes in B-school, I was introduced to the concept of 5Ws and 1H. While creating a blue draft of an entrepreneurial idea, we had to come up with a solution to the questions related to why, when, where, who, what and how. I was so fascinated by this streamlined process of questioning that any conversation related to the most inane of things had me asking queries in the format of 5W and 1H.

For instance, when the college canteen had managed to churn out yet another bland meal on yet another regular day, I walked up to the canteen manager and thought of bringing a direction to my pattern of questioning. So I asked,

“Who prepared this food?”

“Why is the canteen food always tasteless?”

“When was the last time that you served a meal that didn’t deserve to be trashed?”

“What will make you feel that it is essential to serve an edible meal?”

“Where do you see yourself next year, if the quality doesn’t improve and we refuse to let the management renew your contract?”

“How many more complaints do you need to take an action?”

The man was too stunned to even consider a reply. Before I could unleash another layer of 5W and 1H on him, my friends had dragged me away from the canteen. Needless to say, the canteen served an equally bland meal the next day. Just that the man at the counter went missing after spotting me entering the canteen.

This went on for a few more days before I found my next subject of interest in the form of SWOT (strength, weakness, opportunity, threat) analysis. Life eventually moved on from those classrooms to office boardrooms. The questions turned more relevant and job oriented.

It was only after Tuneer started talking that I was reminded of 5W and 1H once again. From blabbering gibberish to uttering first monosyllables and then broken sentences, the boy picked up communication very fast. Like I have mentioned in one of my previous posts, this verbose nature was reserved only for the house. For the world outside these four walls, he was a very shy and quiet child.

Where is the counter serving pooris?
Where is my plate of pooris?

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